“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
One of the things that massively slowed down our marketing success in the early days was a lack of understanding of how goals, strategy and tactics fit together.
Let’s take our forex trading business as an example:
Goal = Acquire and keep 500 ACTIVE paying members ($97/mo X 500 = $48,500/mo).
Strategy = Position our website as the best daily coaching service for traders.
Tactics = Sales funnel. Paid and free traffic methods.
Can you break down your current internet marketing business in the same way?
Don’t worry if not. There are bits of our business that aren’t quite that clear cut either. The key thing is to be fully aware of that.
Check out this video. In it I show how tactics and strategy fit together to move you towards your goals . . .
Tube Takeover Formula – Youtube Case Study
Aweber – Our Autoresponder.
Optimize Press – The theme we use to create squeeze pages easily.
(We make a commission if you invest in this stuff. It’s how we afford fish food and bananas)
What do you think? Agree or disagree? I’d love to know what you think in the comments below . . .